CYTOSPORT WAS FOUNDED BY THE FATHER & SON TEAM OF GREG & MICHAEL PICKETT IN 1998.
OUR FIRST PRODUCT, CYTOMAX, was the first of many sports nutrition innovations to come. These would propel CytoSport to unequaled achievement in the industry putting us among the top sports nutrition companies in the U.S.
COMPLETE WHEY & CYTOGAINER were introduced as the first protein products, starting our protein revolution in sports nutrition.
MASSIVE GROWTH THROUGH MUSCLE MILK
MUSCLE MILK TOOK THE INDUSTRY BY STORM AND QUICKLY BECAME THE STANDARD BY WHICH OTHER PROTEIN PRODUCTS ARE MEASURED.
It started here, with the release of Muscle Milk powder. The Muscle Milk brand remains the most popular and far-reaching of the CytoSport family.
MUSCLE MILK INTRODUCED IN READY-TO-DRINK
It was obvious from the rapid success of Muscle Milk Powder that there was even more potential for this brand, thus the launch of Muscle Milk RTD. This provided convenience to athletes that needed protein to help fuel their recovery so they could to it all over again.
MUSCLE MILK READY-TO-DRINK VOTED NEW PRODUCT OF THE YEAR BY BODYBUILDING.COM
CYTOSPORT ON CAMPUS
We formed our first official college partnership with USC, helping their athletes recover after workouts and games. We continue to support the athletic program today.
We receive NSF certification, proof of our commitment to producing products free of any banned substance.
WE SAW A NEED FOR CLEAN FUEL FOR ELITE BODYBUILDING AND POWER ATHLETES, SO WE DEVELOPED MONSTER MILK.
We’re always looking to provide the solution to athletes’ nutritional demands.
MUSCLE MILK WAS VOTED BEST FUNCTIONAL BEVERAGE AND BEVERAGE OF THE YEAR BY BEVNET
The brand was beginning to cross over from athletes to include active lifestyle consumers looking for a tasty way to add protein to their daily regimen.
MORE INDUSTRY RECOGNITION
Muscle Milk is voted Best Ready-to-Drink of the Year by Bodybuilding.com - one award from the industry, one from the fans. We couldn’t be happier.
CYTOSPORT WAS VOTED BEVERAGE COMPANY OF THE YEAR BY BEVERAGE MARKETING CORPORATION
WE WERE THRILLED TO PARTNER WITH THE CHICAGO CUBS, one of the most storied traditions in all of sports, to give them the protein they need to last all season long (and spread our story of protein and recovery to their fans).
Beverage Industry Magazine named CytoSport one of the TOP 100 BEVERAGE COMPANIES.
We made CytoSport products more widely available in Canada, helping our northern neighbors get the most out of their workouts.
MUSCLE MILK RECOVERY GRANT
RECOVERY GRANTS ALLOW ATHLETIC PROGRAMS TO SOLVE IMMEDIATE NEEDS like purchasing new uniforms, replacing broken equipment or restoring facilities in disrepair. Recovery Grants are part of our commitment to helping student athletes with a variety of abilities to become faster, stronger, better.
The demand for CytoSport reaches across the Atlantic, allowing us to make products available in the United Kingdom.
HAPPY HEALTHY BUSY BODIES
The Evolve brand is launched to give busy women the protein they need to keep going.
MORE GROWTH OVERSEAS
We expanded across Europe with CytoSport products being made available in Germany and Australia. CytoSport’s brands are beginning to resonate across the globe.
GOLDMAN SACHS WEIGHS IN
Goldman Sachs named our founder Greg Pickett one of the Top 100 US Entrepreneurs.